Social media marketing is on the rise, which creates a need for social media jobs and specialists to fill them. Applications like Facebook, Twitter and Instagram extend and increase the outreach efforts of a company to help connect with potential customers and clients. Individuals familiar with social media marketing and how the campaigns work can fill the need that most companies have.
Social media specialists know how to create excellent content. This content engages audiences to get a business more likes, follows and traffic to an online site. They know how to develop an online brand and maintain it.
The basic requirement for becoming a social media specialist is a familiarity with social media platforms. The job also requires an understanding of networking tools like the ones that can post across several platforms at once. Creativity and communication skills are a must. Most jobs require at least a bachelor's degree in marketing, journalism or communications.
In May 2017, the average salary for a social media specialist was around $59,000 per year. Employment for this type of position is expected to rise to around 9 percent from 2016 to 2026, which indicates an increasing number of businesses doing business onlinecreating an online presence.
Nearly any business with an online presence benefits from a social media specialist. Some of the top industries include advertising and public relations firms that work closely with companies to help them generate business. Education systems, including colleges and technical schools, hire social media specialists to deliver messages online to the general public and to draw interest to the school. Business, professional, political and other similar organizations create social media jobs for those with the skills and interest.
Individuals who spend a good deal of time online and enjoy staying up to date on social platforms and trends can use these interests to land a social media job. With more and more companies and individuals spending time online, the job outlook is promising.